Resume

Account Manager
Situation Agency
2021-Present

Led campaign strategy and execution for high-impact events aligning creative output with cultural trends to drive engagement and brand performance.

Developed and optimized integrated media strategy across Google Ads, Meta, LinkedIn, and The Trade Desk for events like the Guggenheim’s Rashid Johnson opening, ensuring efficient use of commercial investments and delivering measurable ROI on $100K–$1M+ budgets.

Acted as a key stakeholder partner in GTM (go-to-market) planning for major cultural moments, shaping brand voice, messaging, and content across paid and organic digital channels.

Managed end-to-end vendor relationships, overseeing budget allocation, invoicing, and platform execution to support campaign success and ensure procurement best practices.

Notable Digital Media Campaigns

Guggenheim: Rashid Johnson: A Poem for Deep Thinkers
Guggenheim: YCC Party 2024
PAC NYC: An Evening with Renée Elise Goldsberry
PAC NYC: Like They Do In The Movies ft. Laurence Fishburne
PAC NYC: CATS: The Jellicle Ball
PAC NYC: Lobby Stage Concert Series
PAC NYC: Lobby ICONS OF CULTURE FESTIVAL
Jazz @ Lincoln Center: 24-25 Concert Season
Jazz @ Lincoln Center: Gala ft Dave Chappelle
Brooklyn Academy of Music: Next Wave Festival 2023 & 2024
Brooklyn Academy of Music: Dance Africa 2023 & 2024
Brooklyn Academy of Music: André 3000: New Blue Sun Live In Concert
New York City Center: Ragtime ft Joshua Henry
Brown Arts: Carrie Mae Weems: Varying Shades of Brown

Senior Digital Strategist
Highwire PR
2021-2023

Oversaw influencer briefs and worked with cross-functional teams to create content designed for engagement and earned media pickup.

Created GTM strategy and developed content calendars and social copy to boost fan engagement and B2B sales.

Directed end-to-end copy and creative strategy for integrated campaigns on Google, Meta, LinkedIn, and Twitter, driving B2B engagement and product adoption.

Notable Work

Bread Financial’s NFL Extra Points influencer campaign ft Travis Kelce
ReliaQuest: ReliaQuest Bowl Digital Activations
Armis Security: Reddit AMA Activation
Truist Ventures: Social Executive Visibility Project
Omada Health: Omada Health Summit LinkedIn Live Series
Outsystems Digital – Senior Copywriter
Gen 2 Fund – Senior Copywriter
Developed and pitched an ongoing Employee Spotlight social series with OnSolve

Digital Marketing Manager
Pascoe & Company
2017-2021

Content Associate
Outsmart Labs
2016-2017